Apple

Finance

How Apple Used its Car Project to Drive Wider Innovation

The tech giant has dropped its electric vehicle project, but some of the development at the heart of the project…

World

Apple Kills Its Electric Car Project

The car, which Apple spent billions of dollars researching, had been intended as a rival to Tesla’s E.V.s, which include…

News

40 Years Ago, This Ad Changed the Super Bowl Forever

An oral history of Apple’s groundbreaking “1984” spot, which helped to establish the Super Bowl as TV’s biggest commercial showcase.

World

Apple Expected to Remove a Health Feature From New Apple Watches

The Apple Watch Series 9 and Watch Ultra 2 would no longer detect people’s pulse rate, to comply with a…

World

Apple to Offer Rare Discount on iPhones in China

Facing a weak consumer appetite and fierce competition from domestic rivals amid U.S.-China tensions, a typically discount-wary Apple is offering…

World

Microsoft Tops Apple to Become Most Valuable Public Company

The shift is indicative of the importance of new artificial intelligence technology to Silicon Valley and Wall Street investors.

World

U.S. Moves Closer to Filing Sweeping Antitrust Case Against Apple

Justice Department officials are in the late stages of investigating the iPhone maker, focusing on how Apple has used its…

World

Apple Resuming Sales of Its Newest Smartwatches, for Now

The company pulled two watches from stores after losing a patent case, but an appeals court temporarily paused enforcement of…

Finance

Apple Explores A.I. Deals With News Publishers

The company has discussed multiyear deals worth at least $50 million to train its generative A.I. systems on publishers’ news…

World

Apple to Pause Selling New Versions of Its Watch After Losing Patent Dispute

The move, which comes after a ruling by the International Trade Commission, could create a run on watch sales in…

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