Brand

Magazine

Branding the Good Life

Erik Torstensson wanted to talk about Frame, the “model-off-duty” denim brand that he started with his business partner, Jens Grede.…

Magazine

At McDonald’s, a Growing Appetite for Fashion

Jeremy Scott had just started interviewing for the job of creative director at Moschino when he had an epiphany of…

Magazine

Russell Brand’s Alternate Reality

On Sept. 12, four days before he was expected at the Troubadour Wembley Park Theater for another sold-out show, Russell…

News

When You Think About Your Credit Card, Does a Fragrance Come to Mind?

Corporations are now mimicking fashion designers and hiring development firms to create a signature scent that clients won’t forget.

Finance

Those Doritos Too Expensive? More Stores Offer Their Own Alternatives.

Retailers are expanding their own private-label food and beverage offerings, attracting customers looking for less expensive options.

News

Jack Daniel’s Tweaks Its Brand, From Bland to Exclusive

The Tennessee whiskey, long snubbed by connoisseurs and collectors, is suddenly grabbing attention with a series of special releases.

Magazine

Prozac Nation, Meet Lexapro Sweatshirts

Last year, when Eileen Kelly began a line of antidepressant-themed sweatshirts, they sold out fast. Now other brands are lining…

Magazine

The Woman Behind the ‘Hot Girl Summer’ Necklace

Taylor Sade is the founder of Vertigo, which sells chokers, pendants and belts made of beads that look as if…

Magazine

Is This the End of the Red Carpet?

The actor’s strike could have far-reaching implications for how we watch and consume fashion.

Magazine

Is the World Ready for Another Goop?

Sporty & Rich, a popular line of merch that promotes healthy, luxurious living, is opening its first store-spa-cafe. Next stop:…

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