The Appeal of an All-American Strongman

Cheryl Sharp, a 47-year-old sales associate who was among the many Iowans turned away from a filled-to-capacity Trump rally last month, sounded pretty confident she knew why Donald Trump was so appealing to many voters. For her and many others, she said, his most important quality was strength: He had the fortitude to keep the country safe, avoid new wars and ensure the economy hummed along.

“You want someone strong, globally, so that it creates mutual respect with other countries, and maybe a little bit of fear,” she told me. “Yes, it’s true, not everyone likes him. It’s good not to be liked. Being strong is better.” Sharp readily conceded that not everything Trump said was great, but she saw that as part of the right personality to be president. “You gotta be a little crazy, maybe, to make sure other countries respect and fear us,” she said. “And he can run the country like a business, and they will leave him alone.”

Three days later, inside a Trump rally in New Hampshire, Scott Bobbitt and his wife, Heather, also brought up Trump’s strength. “He commands respect and fear around the world,” Scott Bobbitt told me. “Many people may be driven by fear of him because he’ll do what he says he’s going to do, and he’s not afraid to talk about it. And I think that that’s very powerful. That does protect our country, and he’ll stand up instead of rolling over.”

I first began attending Trump rallies eight years ago, to try to better understand a candidate who was then being described as a joke — someone with little to no chance of winning the Republican nomination, let alone the presidency — and came away struck by his mix of charisma and powerful command of audiences.

Rather than the bumbling celebrity I expected, I encountered a politician laying the groundwork for a powerful political realignment around subjects too readily brushed aside by the bipartisan establishment in Washington, such as the loss of manufacturing in the United States; those left behind by globalization and trade, especially trade with China; the legacy of the Iraq war and U.S. involvement in foreign wars in general; and, of course, immigration.